
Building trust with the power of PR
BY: SAMANTHA HOGG A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of trust can no longer be
Influencer PR versus influencer marketing: What’s the difference?
By Taylor Goodman People often get influencer PR and influencer marketing mixed up, but this needs to stop! Why? Because these influential folks serve a different purpose within each respective
Investor Relations – another essential part of PR
BY: MIRANDA LUSIBA I received my first-hand experience in this PR speciality when I took up the role of head of communication at Business Connexion (BCX) because the company is