Building trust with the power of PR

BY: SAMANTHA HOGG A long cycle of doubt, dishonesty and pessimism has culminated in 2022 being a watershed year for business where the issue of trust can no longer be

Influencer PR versus influencer marketing: What’s the difference?

By Taylor Goodman People often get influencer PR and influencer marketing mixed up, but this needs to stop! Why? Because these influential folks serve a different purpose within each respective

Investor Relations – another essential part of PR

BY: MIRANDA LUSIBA I received my first-hand experience in this PR speciality when I took up the role of head of communication at Business Connexion (BCX) because the company is

The importance of being a PR all-rounder

BY: MIRANDA LUSIBA   For any young public relations (PR) hopefuls out there, who would like to master this craft, it is important to be open to learning everything. When